Tuesday, January 23, 2007

Diesel Locks In Its New Intimate Collection!

Six video cameras, 24 hours a day, 5 days in a row live on www.diesel.com

From Big Brother to a unique multimedia experience. Diesel chooses once again an unpredictable tool and decides to involve the public into the international launch of its new Intimate collection, designed by Wilbert Das. Two gorgeous and crazy girls stole the new Diesel Intimate collection, kidnapped a nice guy, closed themselves in a hotel room and now, for five days and nights, want to show the world what they’re doing! All what happens inside the room will be streamed online, starting from January, Monday 22nd until Friday 26th. During the entire lock-in period, visitors of
http://www.diesel.com/ will have the chance to interact with the room, to chat live with the girls and influence what happens inside. Don’t miss the “intimate” party on February 2nd, at Hôtel Amour in Paris, a tale of love and passion, in the cosy rooms by just wearing the new F/W 07 intimate diesel collection.